1 million sales for GTA IV: The Lost and Damned
The Xbox Live-exclusive downloadable content (DLC) title “The Lost and Damned” has reportedly been downloaded over one million times from the online service. At around $20 a pop, it’s very decent revenue for a single DLC title.
However, it’s worth remembering that Microsoft paid Rockstar $50 million to produce two new chapters for the blockbuster “Grand Theft Auto 4″, released in April 2008.
The Lost and Damned broke day one sales records on Xbox Live, and according to analyst Michael Pachter, it will have been downloaded 2 million times from Xbox Live by the end of the year.