“Blu-ray is a bag of hurt,” says Apple
Apple CEO Steve Jobs has confirmed that the company will not be bringing Blu-ray drives to its Mac laptops any time soon, or at least until “things settle down.”
“Blu-ray is just a bag of hurt,” stated Jobs. “It’s great to watch the movies, but the licensing of the tech is so complex, we’re waiting till things settle down and Blu-ray takes off in the marketplace.”
Because the licenses are so complex, and the drives would push up the price of their laptops, Jobs does not want to add the drives to his companies notebooks any time soon. If demand grows however, the company will consider adding them later to new models.
As an alternative, Apple has been pushing its own HD downloads, sold through their iTunes platform.
In an effort to promote Blu-ray, Sony last month took out an ad in Wired magazine which included a free Blu-ray disc of Coma, a new crime series.
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