Call of Duty franchise surpasses new milestone
The huge launch of Modern Warfare 2 has helped the popular Call of Duty franchise to reach a new milestone, passing the $3 billion USD revenue mark, says publisher Activision.
Overall, the six CoD titles have sold 55 million units with Modern Warfare 2 crushing recent entertainment launch records by taking in $550 million USD in its first five days of availability.
In just its first day, the game sold 4.7 million units in the US and UK markets. The new milestone has Activision Blizzard CEO Robert Kotick calling the franchise one of the “greatest entertainment franchises of all time.”
“If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history,” he continued..
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