CEA says DTV converters may run out within 2 weeks
Just in case there wasn’t enough chaos surrounding the US DTV transition, an executive from the Consumer Electronics Association (CEA) gave the FCC some more bad news last Thursday. Speaking at an open meeting of FCC commissioners on the DTV transition Michael Petricone, CEA’s Senior Vice President for Governmental Affairs, said there may soon be a shortage of converter boxes.
The problem, Petricone explained, is the consumer electronics industry’s inability to accurately predict demand for the boxes, most of which will be purchased with the assistance of government vouchers. Once the transition is complete there will be little or no market for them, which is why most manufacturers stopped production in early January in anticipation of a February 17 switchover.
This isn’t the first time we’ve seen problems with the DTV converter supply chain. With some notable exceptions, such as Best Buy and Radio Shack, many retailers were unable to meet consumer demand last summer. During the last few months of 2008 retailer stock seemed to catch up to demand.
Ironically the good news for consumers in need of DTV converters is the bad news for the economy. Due to decreased demand for consumer electronics many assembly lines which would normally have been re-tooled to make other products have simply been shut down instead. This means it should be possible to get additional units on store shelves in half the normal time.
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