Facebook sues social networking site for using “book” in its name
Social networking juggernaut Facebook is suing a new website called Teachbook, which is designed to help teachers, administrators & parents share classroom resources with each other.
The suit alleges, “Misappropriating the distinctive BOOK portion of Facebook’s trademark, Defendant has created its own competing online networking community in a blatant attempt to become Facebook “for Teachers.”"
Facebook’s lawyers are claiming that using the name Teachbook is intended to (and would) confuse people into believing the site is associated with Facebook.
While there’s certainly truth to the claim that the use of “book” in Teachbook’s name is intended to let people know it’s a social networking site, it doesn’t automatically follow that people will assume an affilliation with Facebook.
In fact it seems like an equally valid argument that the average person would assume the name implies Teachbook is an alternative to Facebook, and therefore not affiliated.








