GameStop drops Microsoft Zune
The huge video game retailer Gamestop has announced that it will discontinue selling the Microsoft Zune citing its “poor performance in terms of sales.”
In its initial six months, Microsoft sold 1 million units but since then, and despite a complete line revamp, sales have slowed to a crawl. It has taken another year for Microsoft to reach 2 million units sold for its Zune line, a considerably slower pace for sales.
Despite at one point being the top seller on Amazon for MP3 players, the Zune has failed in comparison to iPod sales. For the Q2 2008, Apple had sold roughly 11 million of the popular media devices.
Ignoring Gamestop’s decision, Adam Sohn, Microsoft’s Zune marketing manager, said Zune sales “have seen good momentum” for the last few months.
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