Google purchases ‘Slide’ social gaming service
Google has acquired the social networking gaming company Slide, according to multiple reports.
The startup was created in 2005 by Max Levchin, the co-founder of PayPal.
NYTimes reports the acquistion price at $228 million while TechCrunch says $182 million. Regardless, the price is a lot cheaper than the $500 million valuation the service was given in 2008.
When Slide began, Levchin used it as a third-party photo sharing service but it quickly evolved into a widget and app service, used in social networking giants like Facebook and MySpace.
The company’s two most popular apps are SuperPoke and SPP Ranch. The first allows you to adopt a virtual pet, and exchange money for virtual goods.
Google has been spending significant amounts of money in an effort to start a social gaming platform, investing $150 million in market leader Zynga among other purchases.
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