Joost courting satellite and cable providers
Joost, the creation of Skype and Kazaa founders Janus Friis and Niklas Zennstrom, is reportedly searching for a buyer among cable and satellite providers. Time Warner Cable has apparently expressed interest in Joost, which claims it could be a provider’s online video solution. It is struggling amongst its growing competitors (Hulu, YouTube etc.), with that predicted bright future it would have nowhere to be found.
Like Skype and Kazaa, Joost was based around peer-to-peer (P2P) technology, which at the time of the launch was touted as a way to provide excellent quality video to a very large group of viewers using the software. It has been through several technology setbacks and a management shake up in the past couple of years, and it also has failed to get top TV shows and movies.
Earlier this month, Sony Pictures decided not to renew a licensing agreement with Joost, around the same time that the studio was inking a new deal with Google Inc.’s YouTube instead.
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