Microsoft shakes up E&D unit
Microsoft has confirmed some major organizational changes to its Entertainment and Devices unit following the departure of Corporate Vice President Enrique Rodriguez, who has reportedly decided to pursue other interests. Under Rodriquez were teams for Zune Software & Services, Mediaroom IPTV and Media Center. Those have now been moved to Microsoft’s Interactive Entertainment Business (IEB).
The IEB division is also part of Entertainment and Devices, and is in charge of Xbox development, Games for Windows and Microsoft Game Studios. “As a natural evolution of the Interactive Entertainment Business, our consumer products and experiences focused on games, movies, TV and music will move into IEB, led by SVP Don Mattrick. In addition, we’ve formed a new centralized E&D services infrastructure team, which will act as a combined resource across the division,” a spokesperson said.
“Finally, Enrique Rodriguez has decided to move on from his leadership position running the TV, video and music business and is evaluating his next career opportunity. The TVM first party business, Zune and Windows Medica Center will move to IEB, and Mediaroom, the TV platform business, will become a standalone group within E&D, reporting directly to (E&D) President Robbie Bach.”
The move has led to speculation that Microsoft may also move Windows Mobile away from the Entertainment and Devices unit, and put it under President Steven Sinofsky, who heads up development and strategies for Windows, Internet Explorer and Windows Live. Such a move would signal a change in the way Microsoft views the market for software developed for mobile platforms.
The company is expected to talk about Windows Mobile 7 and possibly display prototype handsets at the Mobile World Congress show in Barcelona in mid-February.
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