Netflix expands ‘Watch Instantly’ catalog after deal with Relativity Media
Netflix has expanded its Watch Instantly streaming catalog today, striking a major content deal with Relativity Media.
The deal will allow Netflix to compete more directly with premium TV channels such as HBO and Starz, as Relativity Media films will be “licensed directly and exclusively to Netflix for streaming to its subscribers during the “pay TV window.”‘
Many of the blockbuster films will hit Netflix months after they become available on DVD, just like they hit premium stations.
Netflix says “it will be the first time that studio quality theatrical feature films will be streamed via subscription by Netflix instead of being broadcast by the traditional pay providers, and it opens up a new revenue stream for such movies.”
Some of the first movies available under the new deal are “The Fighter,” and “Skyline,” both of which are set for a 2010 release date in theaters and set for a Netflix streaming launch in early 2011.
Relativity has completely financed or co-financed over 200 features, including new films such as “Robin Hood,” “Get Him to the Greek” and “Grown Ups.”
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