PS3, Xbox 360 to see price cuts again in 2010, says Pachter
Video game industry analyst Michael Pachter has said today that he expects the PlayStation 3 and Xbox 360 to receive price cuts again this year, which will lead to the Wii being forced into a price cut as well, in order to keep the remaining price advantage it has over its rivals.
“The Wii enjoyed a $350 price advantage over the PS3 at launch, and a $150 advantage until September. Now, the gap has narrowed to $100, with the feature-laden PS3 a tempting purchase for prospective console households,” says Pachter.
“The holiday Wii sales boost was primarily attributable to a $50 gift card promotion offered by Wal-Mart; while we expect similar promotions at holiday next year, we expect the other consoles to be lower-priced by then, further eroding the Wii’s competitive price advantage.”
Pachter also says that the DSi handheld is most likely overpriced, compared to the iPod Touch, which offers a plethora of free apps as well as better music and video playback capabilities.
“It appears that piracy in Europe and some substitution of iPod Touch games has impacted DS software sales more than we expected, and we have adjusted our estimates for FY:11 to account for further pressure,” said Pachter, noting that guidance had to be reduced for DS software.
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