Redbox to add Blu-ray releases in Q2 free download

Redbox to add Blu-ray releases in Q2

Redbox will begin adding Blu-ray titles to its 22,000 kiosks starting in the Q2 2010, says parent company Coinstar CEO Paul Davis.

So far, the company has been only testing Blu-ray releases in its kiosks.

“[Blu-ray] strengthens our position to meet consumer demand,” adds Davis, although he concedes that they will not cost $1.00 like DVD releases do. When asked about the price, he said they have not determined a price, but they will “for sure be higher than our standard DVDs.”

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