Twitter set to launch advertising platform
According to a MediaPost report, Twitter will be launching an official advertising platform, with head of product management and monetization Anamitra Banerji confirming it at the IAB Annual Leadership Meeting.
The platform is “only in the test phase,” however. When asked how it would work, Banerji says it will be “explicitly clear that a sponsor paid for the ad,” and it will be “relevant and useful, so the user doesn’t think of it as an ad.”
As reported today, the company says they receive and distribute about 600 Tweets every second, reaching a popularity almost as high as Facebook, meaning advertising revenue could be very high if done correctly.
We will keep you updated when the platform is better explained.
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