Verizon and Timbaland make an exclusive music deal
The star hip-hop producer Timbaland has announced that he has made a deal with Verizon Wireless to produce the first ever “mobile album” which will be exclusively available on V Cast.
For the deal, Timbaland will produce one song per month for every month during 2008, each time working with a different artist and touring the country on the Verizon Mobile Recording Studio Bus.
The hitmaker says the deal will help him reach out to more fans because “every place don’t get a CD (but) everybody has a mobile phone.”
He also added, “Just producing a mobile album has never been done. I’m the first to ever do it.”
Despite recent events in which artists have left labels in efforts to reach new fans, Timbaland says he will be sticking by Interscope. In fact, Interscope artists will be the only musicians he will be working with for his mobile album.
From Verizon’s point of view, the deal is a “marriage of promotional opportunity and a large distribution platform,” director of digital music Ed Ruth says. “Our goal is to show the music industry that we’re truly a viable distribution platform for them.”
Each new Track will be released as a full length download or ringtone and will be available only through V Cast for $1.99 USD.
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