MOG has announced today the launch of MOG All Access, an unlimited music streaming service that will cost only $5 USD a month and has backing by the Big 4; Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music.
Says CEO David Hyman: “Our goal with MOG All Access was to build the best service for listening to and discovering music, period. To accomplish this, we’re providing access to millions of songs (just about everything), with a drop dead easy way to hear any song or album you like in an instant, from the convenience of your web browser. You’ll get access to MOG radio, a revolutionary listening experience that will forever change how you discover music and truly redefines what radio is, and killer tools for discovery through other users of the service. And you get it all monthly for the price of a beer. We’re setting the music listening bar.”
The company adds they have partnerships with thousands of indie labels and the service will launch with over 5 million tracks. “Millions more” are expected before the end of the year.
“Creating a great online music experience requires not only a large catalog of easily accessible songs, but also a compelling, easy-to-use platform that allows fans to discover, share and discuss the music and artists they are passionate about,” added Michael Nash, Executive Vice President Digital Strategy and Business Development at Warner Music Group. “MOG ’s All Access Pass offers fans a fresh and dynamic way to enjoy the music they love and a terrific way for our artists to reach their fans where they are most engaged. We look forward to working with MOG to make that user experience the best it can be.”
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Result for: business development
Starz has announced the VOD release of the Rob Zombie film The Haunted World of El Superbeasto, testing a new method in which the company debuts the films via on-demand weeks before it premiers in theaters or on DVD.
The film will cost $6.99 USD however, if customers choose to watch it earlier.
The Starz Media senior VP of digital media, business development and strategy Marc DeBevoise did note however that the new VOD debut was simply a test, and the company was testing the waters for possible future releases.
“It’s the right timeframe,” DeBevoise said, via VB. “It’s a totally different piece of content than you see anywhere else. We felt this was the one to really experiment it on.”
Horror films have, in the past, performed well on VOD.
Result for: business development
After weeks of leaked catalog ads unofficially showed off the price cut, Microsoft has officially dropped the price of the Xbox 360 Elite today, with the console set to sell for $299 USD beginning tomorrow morning, in the United States.
The Pro model, which features a smaller HDD, will drop to $249.99, and seems to be on the way out, in favor of the Arcade and Elite models.
“With the holiday season right around the corner, it’s already time to start looking for entertainment and gifts that everyone will enjoy,” added Shane Kim, corporate vice president of strategy and business development for the Interactive Entertainment Business at Microsoft Corp. “If you’re looking for deep experiences that don’t require deep pockets, now is the time to purchase an Xbox 360. We’ve got the best games, a vast library of TV shows and movies, new music experiences, more ways to connect friends and family, and so much more on the horizon including ‘Project Natal’ — no controller required.”
