Microsoft has announced today that strong Thanksgiving week demand has led to strong sales of the Kinect motion control system.
The software giant says sales have now hit 2.5 million worldwide since launch on November 4th.
Adds Don Mattrick, president of the Interactive Entertainment Business at Microsoft:
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand. With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
Kinect is available in 38 countries.
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Microsoft has noted that the software attach rate for their Xbox 360 console has grown to 8.1 titles.
The software giant also noted that third-party games are generating more revenue for publishers than the Nintendo Wii and the Sony PlayStation 3 combined. In total, for the month, third-party game sales reached $300 million USD on the Xbox 360.
“We’ve created the optimal line-up of experiences this holiday season for families seeking lasting entertainment value, particularly during rough economic times in the US and abroad,” noted Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
“We have the largest library of games, TV and movie content and the most expansive and rewarding social experiences. We’re confident Xbox 360 will continue to drive record sales around the world this holiday and beyond.”
Including first-party titles, sales for the month were $408 million USD.
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Microsoft has announced the official numbers for Xbox 360 sales during the recent Black Friday weekend and says the sales were so high they broke previous records.
The console also outsold its rival 3-to-1, most likely thanks to cheap 360 bundles offered by many retailers that included, in some cases, up to 4 free games.
“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” noted Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
“Record Black Friday sales in the US, coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox Live members, have laid the groundwork for continued global sales momentum in 2009.”
