In the past few years, more and more attention has been placed on how environmentally-friendly tech gadgets and products are, and how eco-aware their manufacturers are. At the International Consumer Electronics Show (CES) in Las Vegas, green mania has come out like never before, with corporations touting the low-energy consumption of products, or the eco-friendly chemicals that are contained within.
Reducing the power consumption of tech products is increasingly becoming a target for activists. “Electronics are in fact much more environmentally friendly today than even five years ago,” Jeff Omelchuck, director of the Green Electronics Council, told Reuters. The Green Electronics Council provides an Electronic Product Environmental Assessment Tool (EPEAT) certification for computers.
The goal however is sustainability, which requires products to leave no adverse impact on the environment throughout their lives, right from manufacturing to recycling. “Companies are making products greener because the market expects them to,” Omelchuck added.
However, environmental activists - who are notorious for pushing the bar - argue that while manufacturers are focusing on energy efficiency of their products, they will still ultimately fail as “green” products if they use toxic batteries or cannot be recycled. As always, wherever there is a multi-billion dollar industry, and a “green” controversy, you will find Greenpeace.
“Consumers shouldn’t have to choose between products that are incredibly green in one area, but grey in another,” said Casey Harrell, a toxics campaigner for Greenpeace International. Harrell had some kind words for the industry which is trying hard to clean up its goods, but commented that the absence of an international standard will make it tough for consumers to find the most green product.
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Result for: energy efficiency
Samsung SDI said today that it will be spending over $500 million USD to boost production of next-generation OLED displays to six times its current level by mid-2009.
This latest move comes as panel makers try to get bigger shares of the growing market for OLED displays, which offer better contrast ratio, slimmer designs and better energy efficiency than current LCD or plasma displays.
Currently, however, production costs are still high, too high to make OLED TVs available to the masses.
Samsung currently produces small-sized AM-OLED screens used in watches and other handheld devices and there was no word on whether this large new investment will be to increase production of small OLED screens or for all OLED production including TVs.
Using 2-inch screens as a basis, the new investment should raise capacity from 1.5 million units a month to over 9 million by mid-2009.
