A new study from the Pew Internet & American Life Project has revealed that 61 percent of Americans now get their news online, although local TV remains the most popular method of getting the news.
Overall, 50 percent of Americans read local print newspapers, and 17 percent read national papers. 59 percent of Americans get their news from online and offline sources, with only 2 percent getting their news exclusively from online sources.
Figuring out where users get their news is not as easy, however. 65 percent do not have a favorite site, and 80 percent use 2-5 sites for their daily news. 56 percent use portals such as Google News, Yahoo News or AOL, and younger users follow specific news organizations or journalists via Twitter and Facebook.
18 percent listen to daily podcasts from the news organizations.
What are people searching for when they go online? 81 percent looks for the weather, 73 looks for national events, 66 percent look for health events, 64 percent look up finance or other business. Rounding up the top 5 is international events, at 62 percent.
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Sony has announced that it will debut a new reality series, via the PlayStation Network, beginning later this month dubbed The Tester, in which 11 contestants compete in challenges to win the position of game tester at Sony America.
The show will be available for free to download.
The full press release:
Sony Computer Entertainment America (SCEA) today announced it will debut the original competition reality series, The Tester, on PlayStation®Network for free download starting February 18, 2010. In the unique series, 11 hopeful gamers from across the country will compete in grueling physical and mental challenges to win a position as a game tester at SCEA and a $5,000 signing bonus, all under the scrutiny of a panel of judges, including actor/comedian and diehard gamer Hal Sparks. With the launch of The Tester, available for digital download only on PlayStation®3 (PS3™) and PSP® (PlayStation®Portable) entertainment systems, SCEA further expands the current library of original and exclusive content on PlayStation Network.
To create The Tester, SCEA teamed up with 51 Minds, the dynamic production company that is the force behind hit series such as The Surreal Life, Rock of Love, For the Love of Ray J, and many more popular TV shows. The Tester will follow contestants over eight episodes as emotions run high, alliances form and they battle with brain and brawn. While donning giant slingshots, paintball guns, and human hamster balls, contestants will be put to the test in a series of elimination challenges shaped around the skills necessary to be a game tester, including dexterity, communication skills and mental prowess. Cast members range in age from 22 – 36 years-old and stem from all walks of life — from a student, to a paramedic, to a used car salesman.
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Claiming a first, Universal has announced a mobile commerce campaign partnership with Adgregate Markets, meaning consumers can buy the Blu-ray or DVD of the blockbuster Inglourious Basterds via their mobile phones.
Using Adgregate’s “ShopAds, consumers can view ads of the film, pre-order the film, or shop for the best price online.
“This innovative partnership with Adgregate Markets fits perfectly with Universal’s strategy of providing home entertainment consumers maximum flexibility and convenience when it comes to purchasing and viewing their favorite films,” says Universal Studios Home Entertainment president Craig Kornblau.
