The results of a new survey by Harris Interactive show that despite winning the hi-def format war Blu-ray isn’t showing any real signs it will become a mainstream success. In fact they indicate more people own standalone HD DVD players (11%) than Blu-ray players (7%).
When you factor in PS3 game consoles and the Xbox 360 add on HD DVD drive the numbers shift to favor Blu-ray, but it’s not as big a margin as you might expect. Even including these numbers, Blu-ray only holds a 2% lead (16% vs 14%).
Clearly those numbers don’t look right if you assume people are buying these players for their compatibility with the high definition format of their choice.
Unless the format of their choice is upscaled DVD. And in fact that’s what most people who responded to the survey seem to be indicating.
Even though respondents said they would buy fewer standard definition discs this year than last, they aren’t planning to convert those purchases to Blu-ray titles.
Barely more than a fifth of Blu-ray owners surveyed are replacing the titles in their DVD collection with Blu-ray versions. More than 40% are waiting for disc prices to drop before they expand their collection of high definition discs.
The picture gets worse when you look at people who don’t own Blu-ray players yet. More than 90% don’t plan to be buying one this year either.
This doesn’t mean manufacturers can’t change their minds with the right pricing strategy. But simply selling a player also won’t guarantee disc sales.
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Result for: hd dvd players
Microsoft has announced that it has cut the price of its Xbox 360 HD DVD addon by $50 USD. The price cut follows recent decisions by Toshiba to drop prices on their HD DVD players.
The new price cut brings the price of the add-on in the US, Canada, Australia and New Zealand to $129.99 USD. A few months ago Microsoft dropped the price of its add-on and promptly saw a surge in sales.
Earlier today, the huge e-tailer Amazon began selling the add-on for $79.99 USD and sold out within hours.
It is also important to note that every purchase of the add-on includes a free copy of “King Kong” on HD DVD in the box as well as an offer to get five free discs in the mail.
Result for: hd dvd players
After recent announcements that Best Buy had snuffed HD DVD and that Netflix would be dropping all stock of HD DVD, the HD DVD Promotional Group took time to make a statement about the future of the format and the recent decisions.
Clearly, the Group was upset over the recent losses (which seem to be mounting) and offered only this as a response.
“We have long held the belief that HD DVD is the best format for consumers based on quality and value, and with more than 1 million HD DVD players on the market, it’s unfortunate to see Netflix make the decision to only stock Blu-ray titles going forward. While the Best Buy announcement says they will recommend Blu-ray, at least they will continue to carry HD DVD and offer consumers a choice at retail.
The response, which is rather tame compared to past statements could show that the Group is finally breaking down, or even accepting defeat. Price cuts have become standard practice for Toshiba HD DVD players but disc sales are still lagging and consumers are eagerly expecting and end to the format war.
