At this week’s IFA 2010 tech fair, Sony has unveiled a 3D Vaio notebook, one that includes a button that, when pressed, will convert 2D images to 3D.
While the premise is intriguing, there is, of course, a catch. Users will need to wear active shutter glasses to view the 3D.
The glasses, besides being an annoyance, are easy to lose and expensive to replace, making the proposition less interesting.
Sony CEO Howard Stringer says the notebook will be available next Spring, but no word on cost.
The display is full 1080p HD, and can handle 240 fps. Additionally, Sony’s “black frame insertion” tech is used, which “which inserts a black frame between normal video frames to improve pixel response and improve black levels,” says PCW.
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Sony has announced it will be producing the 2010 FIFA World Cup in 3D for Blu-ray, after it covers the event using Sony 3D cameras.
The company will then release the “Official 3D Film” of the event on Blu-ray, so far without a timetable or price.
Finalized 3D Blu-ray specifications should be released by the Blu-ray Disc Association before the start of the new year.
The World Cup starts in June in South Africa and is expected to be watched by hundreds of millions.
“The transition to 3D is underway, and we at Sony intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience,” adds Sony chairman/CEO Howard Stringer. “3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person.”
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Sony president Sir Howard Stringer has once again denied that the company will be dropping the price of the PlayStation 3, despite source after source asking for one.
Stringer responded first directly to Activision CEO Robert Kotick’s comments that the developer may not support the PS3 if the price isn’t cut this year.
“He likes to make a lot of noise,” added Stringer, via GI.biz. “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
Stringer was then asked about whether a price cut was ‘logical.’ “I (would) lose money on every PlayStation I make - how’s that for logic?,” added Stringer.
Explaining the lack of a price cut, Stringer added: “We feel that we’re sacrificing the short term to pay dividends in the long term. People are having short-term thinking — the platform is not even three years old. It was $599; it’s now $399. The focus on pricing is something we appreciate, but you have to have the conviction and the confidence that you are on the right path for the long term and ultimately you’ll get all the consumers you want.”
