Apple has confirmed it will be shutting down its failed Ping service on September 30th.
The company is no longer accepting new members, either.
Ping was a software-based, music-oriented social networking and discovery system service that worked in conjunction with iTunes.
Although it launched with over a million members in 23 countries in 2010, it never gained traction and Apple effectively put the final nail in the coffin earlier this year by adding Facebook and Twitter integration into iTunes.
In May, CEO Tim Cook admitted Ping’s failure, stating, “I think the customer voted and said this isn’t something I want to put a lot of energy into. Apple doesn’t need to have a social network.”
Result for: itunes
According to Bloomberg, Microsoft is looking to unveil a large Xbox music service that will include Spotify-esque streaming and a la carte downloads.
Additionally, the service will have cloud storage functionality similar to that of iTunes and Google Music. The streaming service will cost a certain price per month, or per year, that remains unclear.
Microsoft is in negotiations with the major record labels and indies for the licensing rights, and expect to close the deals and launch the service before the end of the year.
All former Zune Music users will be migrated to the new Xbox Music service, say the sources.
Microsoft has been busy this month, introducing their own branded tablet and showing off updated to the upcoming Windows 8 operating system.
Result for: itunes
According to multiple reports, Apple is preparing to kill of its failed Ping music social network.
Ping was launched in September 2010 to little fanfare, and has remained unpopular amongst Apple users.
If accurate, the reports claim Ping will disappear with the release of iTunes 10.6.4 and iOS 6, set for release in the fall.
One analyst believes Apple will now focus on integrating better with Twitter and Facebook: “It’s fair to say Ping has been a flop,” said Zeus Kerravala, an analyst with ZK Research. “I think it was always too limited… It makes all the sense it the world to leverage the large social networks that are out there.”
“Apple doesn’t fail at things very often,” concludes the analyst. “The lesson is to stick to your core competency and leverage what’s available… But if you don’t fail at things, you’re not taking enough risks. You’re always being safe. The key is to know that if you’ve failed, not to continue throwing good money after bad and they’re not doing that.”