Blockbuster has announced today that they will begin delivering movies and TV episodes through TiVo DVRs, bringing over 10,000 pieces of content to all Series 2, Series 3 or HD series devices.
Movie rentals will cost between $2 and $4 USD depending on how new the release is, and a purchase will average $15 to $20 USD.
Additionally, Blockbuster will begin selling TiVo DVRs in all their retail stores.
The move is in response to rival Netflix’s huge push into the movie/TV streaming market, in which it has already signed deals with Microsoft, LG, Samsung, and others.
“Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well,” said Jim Keyes, Blockbuster’s chairman, added.
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Blockbuster has announced that in January they will begin offering 99-cent DVD rentals to all customers.
The drop to under $1 USD will be the first time the large US rental company has ever done so, and CEO Jim Keyes believes the move should lure in cautious consumers scared for their economic futures.
“We do have plans in the month of January to more aggressively roll throughout the system a value offer that will include movies in the 99 cents price range,” Keyes said.
“The 99 cents plan is targeted at the value-conscious consumer in this challenging economy,” he noted.
New movies would not be priced at $1 but thousands of catalog titles would be. New titles will remain at the same price, $5 USD for a two-day rental.
