Microsoft has noted that the software attach rate for their Xbox 360 console has grown to 8.1 titles.
The software giant also noted that third-party games are generating more revenue for publishers than the Nintendo Wii and the Sony PlayStation 3 combined. In total, for the month, third-party game sales reached $300 million USD on the Xbox 360.
“We’ve created the optimal line-up of experiences this holiday season for families seeking lasting entertainment value, particularly during rough economic times in the US and abroad,” noted Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft.
“We have the largest library of games, TV and movie content and the most expansive and rewarding social experiences. We’re confident Xbox 360 will continue to drive record sales around the world this holiday and beyond.”
Including first-party titles, sales for the month were $408 million USD.
Result for: largest library
Despite widespread rumors to the contrary, Microsoft has once again denied that they are bringing a new generation of Xbox 360s with Blu-ray internal drives.
The rumor began again after DigiTimes stated that Lite-On was working on a Blu-ray drive for Microsoft and that shipments were beginning later this year.
Microsoft has since denied the rumor. “Lite-On is not manufacturing Blu-ray drives for Xbox 360. As we have stated, games are what are driving consumers to purchase game consoles and we remain focused on providing the largest library of blockbuster game available.”
The Microsoft representative added, “For our customers who want a premium movie experience we offer the largest library of on-demand HD content available and the ability to play back DVDs in High Definition.“
Result for: largest library
Despite reports that a Blu-ray Xbox 360 is in the works from an ASUS subsidiary, Microsoft has once again moved to deny the rumors.
Microsoft had no comment when the reports hit last week, but now an official has sent an email to the popular gaming website GamePro denying the reports.
“As we have stated, we have no plans to introduce a Blu-ray drive for Xbox 360. Games are what drive consumers to purchase game consoles, and we remain focused on providing the largest library of blockbuster games available.”
It seems that more and more reports will hit the Internet that a Blu-ray Xbox 360 is coming and Microsoft will continue to deny them. Will a Blu-ray Xbox 360 be coming anytime soon, or will Microsoft stick by its guns and stay with HD digital downloads?
