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Sony has launched their own challenge to Apple’s iTunes this week, dubbed Qriocity, which will be an unlimited, cloud-based music service available via the PlayStation 3 and other Internet-connected devices such as HDTVs and Blu-ray players.
The service will go live by the end of the year, giving users a chance to stream millions of songs in the cloud.
Besides the PS3, the service will be available on Sony portable media devices, Sony Blu-ray players, Sony home-theater systems, 2010 Web-enabled Bravia HDTVs and Windows PCs.
“We are excited to offer our customers high quality, cloud-based entertainment experiences across many of Sony’s network-enabled devices,” says Kazuo Hirai, president of Sony’s networked products and services group. “Services ‘powered by Qriocity’ will revolutionize the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content.”
Sony has said it will expand the Qriocity “Video on Demand” service which launched in April in the U.S. to France, Germany, Italy, Spain, and the U.K. in the fall.
The video service has content from 20th Century Fox Home Entertainment, Lionsgate, MGM, NBC Universal, Paramount, Sony, The Walt Disney Company, and Warner Bros.


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Three major motion picture studios, Lionsgate, Paramount, and MGM have jointly announced the launch of Epix, an HD online streaming service and HD TV station that will allow users to watch the studio’s films, for free, in HD.
This may sound similar to Hulu except there is no advertising, and you won’t see any charges. The service is bundled directly into cable subscriptions, and the movies will air before they even hit DVD, like a standard televsion PPV.
Emil Rensing, chief digital office at Epix, says the movies will also be available online in full 720p streaming, at EpixHD.com.
Arstechnica elaborates and says “the video is offered through Flash and is multi-bitrate enabled; the player checks the available bandwidth every ten seconds to see if a larger or smaller stream is required. Epix currently creates six different encodings of each film which range from full HD support all the way down to 500Kbps (cell phone quality). In our own test preview of Iron Man, video was the best we have ever seen in a mainstream streaming service.”
The only catch is that EpixHD.com will only be available to users who are subscribers to cable company’s internet and TV services. Chances are you already are though.


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It’s no secret that the big Hollywood studios haven’t exactly been eager to back online video distribution. In fact their unwillingness to assume any risk in such ventures has arguably slowed the entire market more than any other force. That’s why it’s so surprising to see a company owned by several studios announcing a new service that will combine television and internet-based video on demand.
Studio 3 Networks is jointly owned by MGM, Lionsgate Entertainment, and Paramount’s parent company Viacom. So far their epix premium TV channel apparently has no deals in place with cable or satellite TV services yet. What they do have is exclusive access to theatrical movies from Paramount, Paramount Vantage, MTV Films, Nickelodeon Movies, MGM, United Artists, and Lionsgate released from the beginning of 2009 on. In addition they’ll have use of many catalog titles from each of those studios.
Perhaps inspired by the huge success of Netflix in delivering internet video as only part of their offering. They plan to launch the TV service near the end of this year, but will apparently be online video on demand as early as May.
“With epix, we are creating an entirely new category of entertainment service for consumers that is unlike anything that currently exists,” said Mark Greenberg, President of Studio 3 Networks. “epix is the first brand to hold exclusive exhibition rights to movie content that can be delivered anywhere, anytime. The name epix embodies the depth and breadth of entertainment content this brand will deliver and also captures the uniquely personal way that consumers will be interacting with great Hollywood movie content and original programming.”