Apple says Mac OS X Lion (10.7) is the biggest OS launch in the company’s history.
The OS cost $30 and is only available as a digital download to those Mac users running 10.6.8 Snow Leopard.
Says Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing:
Lion is off to a great start, user reviews and industry reaction have been fantastic. Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.
Result for: marketing
Ubisoft, the game developer behind blockbuster franchises like Splinter Cell and Assassin’s Creed has said this week that its creativity is now being limited by the PS3 and Xbox 360’s hardware.
Says Yves Jacquier, Ubisoft’s executive director of production services at Ubisoft Montreal:
Our challenge with the PlayStation 3 and Xbox [360] is that we’re extremely limited in what we can do.
It’s a challenge for the engineers to provide nice graphics and nice AI and nice sound with a very small amount of memory and computation time.
Ubi hopes that they will be able to significantly improve on AI with the next-generation Xbox and PS4:
The challenge is that, if you see an AI coming, you’ve failed. And that’s a problem we have to overcome as we create the impression of flawless, seamless worlds. In general the industry expects that graphics will not be a strong feature any more… Obviously, graphics are better for marketing purposes because you can show things. AI you can’t show.
We think that the next generation of consoles won’t have these limits any more. Games might have more realistic graphics and more on-screen, but what’s the value of making something more realistic and better animated if you have poor AI?
Although unconfirmed, reports have stated that Sony is already preparing to launch the PS4 in early 2012.
Result for: marketing
Nintendo has denied that it is planning to phase out its DSi handheld console in anticipation of the release of the Nintendo 3DS over the coming weeks.
Kotaku.com had translated a report from Japan that suggested Nintendo would stop making and selling new units of its DSi handheld, although it would keep manufacturing and marketing the larger-screen DSi XL model alongside the new 3DS.
“We plan to still manufacture and supply DSi consoles in a range of colours in the UK in 2011,” Nintendo said in a statement to the media. “On an on-going basis, continuing supply is based on retail and consumer demand.”
The Nintendo 3DS handheld console will launch in Japan on February 26th and will follow in North America and Europe in March. Nintendo is to ship 1.5 million units of the device to Japan to avoid supply shortages that were experienced with older iterations of the console.
The 3DS will sell for ¥25,000 in Japan.
