According to new figures from the Entertainment Software Association, 68 percent of American households play video games, an increase of just over 3 percent from 2008.
The report, presented at the E3 Expo, also added that “home console ownership” moved to 42 percent.
Adult gamers have been playing video games for, on average, 12 years, which actually fell year-on-year from 13, suggesting there is an increasing amount of new gamers. The average age of gamers now stands at 35 years old.
“This is the new golden age of entertainment software. Our products are now being enjoyed by over two-thirds of Americans,” added Michael Gallagher, CEO of the ESA. “As the findings of the 2009 Essential Facts illustrate, more and more Americans across all demographics are now embracing the interactive entertainment experience that computer and videogames provide.”
In terms of parental controls, 77 percent of parents said they believed current controls were “useful” and 92 percent said they were with their kids while they played games.
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The United States has added Canada to its piracy Priority Watch List, calling the nation one of the worst “offenders of copyright piracy.”
Adds the US Trade Representatives (USTR): “In this time of economic uncertainty, we need to redouble our efforts to work with all of our trading partners - even our closest allies and neighbors such as Canada - to enhance protection and enforcement of intellectual property rights.”
ESA (Entertainment Software Association) of Canada CEO Michael Gallagher approved of the move adding: “Canada’s weak laws and enforcement practicies foster game piracy in the Canadian market and pave the way for unlawful imports into the US.”
The ESA believes Canada need to strengthen its lax rules on piracy, ban mod chips completely, “provide Customs officials with the authority to seize counterfeit products on the Canadian border” and create “incentives” for ISPs to stop piracy at its source.
“Canada contributes significantly to the development of today’s leading games - creating thousands of high-paying jobs along the way,” Gallagher added. “We are eager to see Canada become a full partner in protecting these products on the way to market.”
The other nations on the Priority Watch List are Argentina, Chile, China, India, Israel, Pakistan, Russia, Thailand, Venezuela, Algeria and Indonesia.
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A recently reported study that suggested large numbers of young gamers exhibit signs of addition to videogames has come under scrutiny from the Entertainment Software Association (ESA). The trade group sent a letter to Dr Robert Kail (editor of Psychological Science), citing a blog by ABC News’ director of polling, Gary Langer, which called into question the claim that the results can be applied to the broader population.
The study, carried out by Professor Douglas Gentile, used data from Harris Interactive through an opt-in online survey. The survey itself actually reads, “because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.”
Gentile responded to this discovery by admitting making a mistake. “I’d assumed they had gathered the population initially as part of a random probability sample, I missed that when I was writing this up. That is an error then on my part.” Michael Gallagher, CEO of The ESA, wrote in his letter to Dr Kail: “The concern arises from the fact that the sample group for the study was not randomly chosen… It was a ‘convenience’ sample of individuals who agreed to participate in the survey.”
“As you are likely aware, such a sample is not truly representative of a national population group. Thus the results cannot be projected onto the broader population of children in this country. And the sampling error of plus or minus 3 per cent that Dr Gentile cited in the study is also meaningless,” he wrote. “Based on the public comments of both Dr Gentile and Harris Interactive, we are requesting that any references to the study in your publication and on your website, clarify the methodological flaws in Dr Gentile’s study and inform your readers how those flaws affect the accuracy of the study.”
