According to Microsoft Interactive Entertainment Business CFO Dennis Durkin, gamers of the Xbox 360 are using the console less and less for actual gaming, with the console being used to play games only 60 percent of the time now.
Non-gaming activities include streaming movies, streaming music, Internet browsing, Twitter, Facebook and more.
“What we found is the core gamer might be the person who brought the console into the house, but as you widen the choices of content, it broadens what people can do with the system,” added Durkin (via Cnet).
Xbox Live subscribers also spend an average of three hours online, every day, notes Durkin.
Microsoft recently upped the price of a Gold subscription to XBL by 20 percent, citing heavily increased infrastructure costs, thanks mainly to a large increase in streaming.
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According to Microsoft, sales of the Xbox 360 gaming console in Europe have “more than doubled” since last month’s across the board price cut.
Another interesting note the company reported on was that the 360 has an attachment rate of about 7 games for each console after 27 months on the market, in comparison to 3.8 units for every Sony PlayStation 3 and 3.5 games for every Nintendo Wii.
“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, vice president of Microsoft Interactive Entertainment Business in Europe.
“The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”
The company did not however, specify any specific sales numbers for sales following the price cut.
