Trying new marketing, Paramount and Papa John’s have started a new promotion that will have the pizza chain selling pizzas in Transformers-themed boxes as well as giving some customers $3 USD coupons off the upcoming release of the Revenge of the Fallen Blu-ray or DVD.
Buyers of the “Mega XL Pizza” through November 1st will receive the coupon.
“As the temperatures cool down, there’s nothing better than a night at home with dinner and a movie, which is why Papa John’s is making it easier for our customers to purchase the hottest DVD on the shelves,” added Jim Ensign, Papa John’s VP of marketing/communications, via VB. “Our Mega XL Pizza will feed the whole family, while the coupon to purchase Transformers: Revenge of the Fallen ensures a great evening of entertainment.”
Result for: new marketing
According to a new Marketing Week article, Sony is reviving talks of a PSP-based mobile phone and that it could possibly drop the Ericsson name, at least for that one model.
Citing multiple sources from Japan and Korea, the article says the phone would “include elements of the PSP gaming handheld and that the process would be relatively simple, as components such as Wi-Fi are already well-suited to the device.”
There was no other specifics mentioned besides the Wi-Fi but the dropping of UMD is almost a given due to its bulkiness and low popularity. The phone could go commercial by the holiday season 2009.
Sony Ericsson currently has a gaming phone, the F305, but it does not include and PlayStation hardware or software.
More interestingly, the article spoke about how Sony and Ericsson are currently “frosty” towards each other and that the new phone could lead to a permanent break up. Sony allegedly wants to keep its own hardware, such as PlayStation and Walkman, all to itself.
