According to Reuters, the media research firm Interpret has revealed that just about 60 percent of American consumers are now aware of Blu-ray as a disc format and that the number of households with Blu-ray players is approaching the 10 million mark.
The report, a survey of consumers aged 18-54, is unfortunately outdated already however, as it was conducted in mid-January, Right after Warner’s decision to go Blu-ray but before the recent demise of rival HD DVD.
The study did find some interesting stats however. Men 18-34 in the US had a Blu-ray awareness of 76 percent while awareness is at 56 percent in Great Britain, 49 percent in Germany, 45 percent in Japan and a lowly 30 percent in France.
An Interpret exec added that Blu-ray-backing companies “still have a lot to do. The format war is over, and they’ve taken Blu-ray from zero to majority awareness, but it doesn’t get easier from here, unfortunately”.