Sony America senior VP of marketing Peter Dille, has spoken out today about the rampant piracy attached to the PSP handheld, saying that over 50 million units have been “compromised.”
“I’m convinced and we’re convinced that piracy has taken out a big chunk of our software sales on PSP,” Dille said. “It’s been a problem that the industry has to address together; it’s one that I think the industry takes very seriously, but we need to do something to address this because it’s criminal what’s going on, quite frankly.
“It’s not good for us, but it’s not good for the development community. We can look at data from BitTorrent sites from the day Resistance: Retribution goes on sale and see how many copies are being downloaded illegally, and it’s frankly sickening. We are spending a lot of time talking about how we can deal with that problem.”
Dille says that older hardware units are the most problematic but hopes that upcoming blockbuster titles such as Assassin’s Creed and MotorStorm should help struggling software sales.
“Those numbers are correct,” he added, speaking of the 50 million units figure. “There’s a lot of hardware out there; toothpaste is out of the tube. We’re not going to get that hardware back into the toothpaste container.
“I’m not naive, but I do think that most people are inherently honest. We learned a lot from the music business, and it became so easy and so common to download illegal music - everyone was doing it. It’s almost like people lost sight with the fact that, well, ‘If everyone’s doing it, then it can’t be that bad.’
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Confirmed by the official Sony blog, the company will be bringing several prominent new updates to the PlayStation 3 console including a new video service and in-game XMB.
Peter Dille, the senior VP for marketing with the PlayStation Network, confirmed that “some form of a new video service is definitely in the works”, different from “others you’ve seen or used.” The PSN currently only allows users to download demos and video trailers. In comparison, Microsoft’s XBL allows users to rent and purchase full movies and TV episodes.
The other main update will be the addition of in-game XMB access. XMB is simply the main menu interface on the PSP and PS3. Dille states “that by the end of the year, some form of in-game XMB will be launched, complete with an Xbox-like achievements system.”
