In March, Pioneer announced it was halting Plasma display production and today Vizio has made a similar announcement, putting another nail in the technology’s coffin.
The inexpensive HDTV maker has decided to move its focus to LCD sets, and will completely halt its plasma production by the end of the year.
With Vizio and Pioneer bowing out, three major manufacturers remain in the plasma business: LG, Panasonic, and Samsung.
Plasma TV shipments rose 28 percent for the Q4 2008 and were up over 10 percent for the entire year. Despite those statistics, LCD TVs control the market, selling about seven times the amount of plasma sets over a full year.
Result for: plasma sets
Panasonic Corp. has revealed plans to introduce new slimmer and more energy-efficient Plasma televisions to the Japanese market in a few months time. The company has slashed the thickness of its Plasma televisions by about three quarters. Additionally, the new Plasma sets will only consume about half the electricity of models currently available on the market.
While more expensive and power hungry than LCD, Plasma is a newer display technology that is believed to have plenty of room for improvement. Panasonic is the largest producer of Plasma TVs in the world, ahead of South Korea’s Samsung Electronics. The improvements to its product line-up are part of an ambitious Panasonic goal to double its combined sales of LCD and Plasma TVs to 15.5 million units in the year beginning April.
At around 1-inch in depth, a new 50-inch model will be offered from Panasonic in Japan starting in April, with a price tag around 600,000 yen ($6,685). A 54-inch model will be priced higher at 700,000 yen. The new models will make it to the North American market in Summer. The 50-inch model consumes an estimated 260 kilowatt hours of electricity a year.
Result for: plasma sets
According to data compiled by research firm DisplaySearch,, global LCD TV sales outsold plasma TV sales by a huge 8-to-1 margin for the Q1 2008 and that gap doesn’t seem to be getting any smaller anytime soon.
Over 21 million LCD TVs were sold during the timeframe compared to a measly 2.8 million plasma sets, says the report.
The total number of TVs sold during the period was 46.1 million, about equal to year-over-year sales for 2007. Overall revenue jumped 8 percent however, to $24.8 billion USD thanks to increasing sales of larger, more expensive LCD and plasma displays.
Aging CRT TVs were still the best selling, with 22.1 million sold, with LCD closely behind at 21.1. Plasma and rear projection televisions brought up the rear with 2.8 million and 134,000 sold respectively. Year over year CRT sales were down 21%, LCD up 45%, plasma up 20% and RPTV down 79%.
In terms of brands, Samsung led in revenue for the 9th straight quarter, with huge 39 percent year over year growth.
