Panasonic has announced that it is in the final stages of drafting plans for a new, cheap 37-inch, OLED-based HDTV that should have a price comparable to today’s plasma and LCD displays.
The company says the actual designs and development have still not begun, but the TV should be commercially available in 2011 and will cost about $1300 USD.
Panasonic also noted that it hopes to enter the OLED TV business soon but that decision would mean releasing a smaller TV at a higher price.
Currently OLED TVs are still in the growing stages, and the only commercially available TV is the 11-inch Sony XEL-1. OLED TVs could be more mainstream in the upcoming years however as prices drop and the technology matures, especially given its advantages over LCD and plasma technologies. OLED displays will have much stronger contrast ratios, usually 1,000,000:1 or higher and produce true blacks as well as a lag-free image.