According to a MediaPost report, Twitter will be launching an official advertising platform, with head of product management and monetization Anamitra Banerji confirming it at the IAB Annual Leadership Meeting.
The platform is “only in the test phase,” however. When asked how it would work, Banerji says it will be “explicitly clear that a sponsor paid for the ad,” and it will be “relevant and useful, so the user doesn’t think of it as an ad.”
As reported today, the company says they receive and distribute about 600 Tweets every second, reaching a popularity almost as high as Facebook, meaning advertising revenue could be very high if done correctly.
We will keep you updated when the platform is better explained.
Result for: popularity
According to the latest official blog, YouTube has now released an experimental version of an HTML5-supported player, giving users their “number one request” for new updates.
To join the beta, Google links to this page, as long as you have an HTML5-supportive browser: http://www.youtube.com/html5
The full post:
A while ago, YouTube launched a simple demo of an HTML5-based video player. Recently, we published a blog post on our pre-spring cleaning effort and your number one request was that YouTube do more with HTML5. Today, we’re introducing an experimental version of an HTML5-supported player.
HTML5 is a new web standard that is gaining popularity rapidly and adds many new features to your web experience. Most notably for YouTube users, HTML5 includes support for video and audio playback. This means that users with an HTML5 compatible browser, and support for the proper audio and video codecs can watch a video without needing to download a browser plugin.
Our support for HTML5 is an early experiment, and there are some limitations. HTML5 on YouTube doesn’t support videos with ads, captions, or annotations and it requires a browser that supports both the video tag and h.264 encoded video (currently that means Chrome, Safari, and ChromeFrame on Internet Explorer). We will be expanding the capabilities of the player in the future, so get ready for new and improved versions in the months to come.
Result for: popularity
Companies that market the 25 year old classic, Tetris, are expected to announce that the game has reached an impressive 100 million mobile downloads — paid mobile downloads at that. Since it’s creation in 1984, it has had a long life, exploding with its role in the success of the Game Boy, released in 1989.
Ever since it rose to worldwide popularity, it had stayed around one way or another, racking up millions of players.
Tetris’ playing format (doesn’t need explanation!) makes it very suitable for mobile devices in particular, and it is not surprising that it has hit such a significant milestone on such devices. It’s neat, familiar interface, combined with simple control requires, means it is suitable for a very wide range of mobile phones and other devices made by a wide range of CE companies.
EA Mobile, an arm of Electronic Arts Inc., currently licenses Tetris from Blue Planet Software. The official announcement of the sales milestone is expected on Thursday.
