Sonic Solutions has announced that they will finally be bringing HD streaming to its Roxio CinemaNow online video
service, using a new technology dubbed Sonic CineVision Adaptive HD which the company promises will make films look Blu-ray-esque in 1080p full HD.
Sonic’s competitors, such as iTunes, Amazon, VUDU, and Sony have all had HD streaming or downloads for some time now.
CineVision Adaptive HD will also be available “as part of the company’s CineVision Master Encoding system” says TWICE, “enabling others to maximize the quality of streaming video content.”
The CineVision Master Encoding system is used in current Blu-ray production, so the company says the streaming quality will be second to none.
Adds CinemaNow executive VP of strategy Mark Ely: “Consumers not only want instant access to new Hollywood hit movies on their connected TVs and Blu-ray players, they want it in HD.”
Result for: ray production
DVD producer Giant Interactive has announced it has moved into Blu-ray production, noting its first two releases will be A&E Video’s Universe: The Complete Season 1 and Paul McCartney: The Space Within Us, both set for release on November 18th.
The studio noted the recent hiring of executive producer Jeffrey Eagle and director of digital operations Jay Chumley who will now be in charge of Blu-ray.
Eagle is best known for his work as creative director for Herzog-Cowen Entertainment where he worked on Pirates of the Caribbean, and other media.
Chumley used to work for LaserPacific and 1K Studios, and worked on hit DVDs such as Lord of the Rings and Sex and the City box sets.
The studio will work with Walt Disney Studios, Lionsgate, ABC Family, Starz Entertainment, HBO and CBS.
