20th Century Fox Home Entertainment has announced that they will be creating two classes of DVDs for now on, a “premium” version with extras and digital copies and a “rental” version which removes all extras and will be available for rental only.
Beginning March 31st with the release of Slumdog Millionaire, “wholesalers will be authorized to sell rental accounts only the rental SKUs and to sell retail accounts only the retail SKUs,” said Fox senior VP of sales Don Jeffries.
As an example, the Slumdog rental DVD only has the movie and trailers while the premium disc included special features such as deleted scenes and director and actor commentary.
There will be variations however, as the upcoming Marley and Me DVD will have special features on both the rental and the retail version.
“We have developed product variations to feed different consumer consumption models and behaviors,” read a Fox statement. “For rental customers, we’re delivering a theatrical experience in the home while promoting upcoming releases; for retail [or sell-through] customers, we’re offering a premium product that expands the entertainment experience of that particular property to further enhance ownership.”
Result for: retail version
The video game developer Atari has filed suit against two Dutch gaming sites that have published unfavorable pre-release reviews of the upcoming game “Alone in the Dark.” In the suit, the developer claims the reviews were written based on pirated copies of the game.
The sites, 4Players and Gamer.nl gave negative reviews of the game, 68/100 and 5/10 respectively, and posted the reviews two days before the official European street date. Because the reviews were based on “pirated” copies, Atari is seeking an undisclosed monetary settlement.
“Within an hour [after posting], Atari called to have the review pulled off, claiming there was an embargo till Friday,” Gamer.nl commented. “Our review copy was sent directly to us by Atari and [was] not a pirated copy. They explicitly told [Gamer.nl] that they only let high scoring reviews break the post-release embargo date.”
Although a pirated copy has been on file sharing networks for over a week, 4Players proclaimed that their copy was also retail. They said through the same “retail connection” they were able to have other games in the past.
The Norwegian gaming site Gamer.no also alleges that after they posted a 3/10 review, Atari contacted them to remove it immediately.
“Atari contacted us just minutes after it was published, claiming that our review is probably based on a preview or pirated copy, and requested it to be removed,” said Gamer.no’s Tor-Steinar Nastad Tangedal. “We never removed it, of course.”
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