Sony has said today that the company is well on its way to meet its forecasted PlayStation 3 fiscal year sales target of 15 million units.
The current fiscal year ends in March 2011.
“As of the end of August, sales look a bit better than we expected,” noted Kazuo Hirai, president of Sony Computer Entertainment (via Reuters).
Hirai, although bullish on the forecast, did remain somewhat muted, adding that the year-end holiday shopping season would be the real marker of how many units gets sold for the year.
Overall, the gaming industry has seen strong losses this year compared to 2009, with August alone seeing a 10 percent decline.
Sony plans to release its upcoming Move motion control system later this month.
Result for: sales target
According to internet and print reports, it appears that the 3G iPhone could hit the UK with a £100 price tag, thanks to carrier O2 subsidizing the cost of the phone.
Apple could be using this new strategy with O2 to help boost sales and help the company hits its 10 million iPhone sales target for the year.
Although still not officially confirmed, Steve Jobs is expected to unveil the 3G model at this years WWDC08 developer event on June 9th.
In the UK however, the Times says “a source close to the deal” has revealed that the model will hit shelves in early July.
Ben Wood, a CCS Insight analyst, added: “They are also looking for more flexibility on how the operators can price the iPhone, although I am not convinced that they will let them have open season on the price, as they have a lucrative iPod market to protect”.
