Sonic has announced that Global Digital Media Xchange (GDMX), an Authoring facility, will be using “Sonic’s Scenarist HDMV and BD-J authoring and CineVision AVC video encoding systems” to ramp up production capabilities for Blu-ray Discs.
The new move will now make GDMX one of the biggest HD production facilities in the world and allow the company to address the huge increases in BD movie releases that will be coming thanks to the demise of HD DVD.
The Scenarist authoring system allows content creators to “automate standard authoring tasks, such as graphics output for menus, buttons, and navigation, which provides more time for implementing advanced-interactivity components in BD-Java.”
“We are delighted that another world-class authoring facility has selected Scenarist and CineVision to increase its BD Title output capabilities,” said Rolf Hartley, senior vice president and general manager of Sonic’s professional products group. “Many more movies will be released on Blu-ray Disc over the coming year and, as we have been through previous packaged media adoption cycles, Sonic will be at the forefront delivering the most advanced authoring and encoding technology available.”
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At the NAB yearly meeting this week, Sony has reaffirmed its commitment to Blu-ray Java (BD-J) and announced new upgrades to all authoring software by Sony and third party sources.
With these latest announcements, Sony hopes to silence critics which had complained, and rightfully so, that HD DVD was the far more advanced format in terms of authoring functionality.
DVD Architect, part of Vegas Pro, and Blu-print applications have now been updated to fully support the BD-J platform. The program allows menus and other content on BD to “be organized” which will include interactive content such as BD-J. While Architect is more suited for independent content creators, Blu-print is an application for professional authoring houses.
Additionally, Sonic has upgraded its popular HD authoring software Scenarist which will now all for easier creation of more advanced BD-J content. The new features include a new “project creation wizard, drag and drop functionality, security tools, and additional BD-J tutorials.”
