The world’s highest grossing movie of all-time, the blockbuster Avatar has now also become the fastest-selling Blu-ray disc of all-time, selling 2.7 million units in just four days.
The previous record holder was the blockbuster The Dark Knight, which has sold 2.5 million discs in 18 months.
Avatar, on DVD and Blu-ray has already sold upwards of 7 million units, putting it on pace to become the best-selling title of the decade.
20th Century Fox, the distributor behind the film says cumulative first day sales were 3.2 million, with 2 million coming from DVD sales and the rest from Blu-ray. In recent memory, the Dark Knight launched with 2.7 million units (2.1 million on DVD) and Twilight: New Moon saw 4 million units sold in its first two days. Avatar’s two-day number was around 5.5 million.
Says James Finn of Fox, via Deadline: “Grocery and drug stores sold more Avatar [2D] in one day than they sold of The Dark Knight during its entire life on shelves. This shows that the audience for the home entertainment release far out weighs the fan boy base. It’s a cultural phenomenon…again. Employees and customers alike are dressing up as Na’vis in stores around the country, and this is a home entertainment release like no other.”
“My sources are telling me that Best Buy has sold twice as many Blu-ray players as they normally do since the biggest movie of all time landed in stores. Mass merchants are estimating that Avatar Blu-ray sales are north of 50%, a remarkable percentage for the format and for the home entertainment category. I’ll have more of a read tomorrow morning, but Avatar [2D] is on track to do for Blu-ray what it did for 3D in theaters.”
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Blu-ray.com is reporting that the blockbuster hit The Dark Knight is close to hitting 2 million units sold on Blu-ray, a number that smashes all previous releases by a large margin.
In just over a week in stores, 1.8 million units have been sold. ‘The Dark Knight’ set the launch day record for Blu-ray when it sold 600,000 units on December 9th.
U.S. buyers have accounted for most of the sales, with over 1 million coming from the region.
Another important number to note is 13, the percentage Blu-ray sales represent of all home video formats, including DVD.
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The infamous torrent tracker The Pirate Bay has smashed through another new milestone, reaching 25 million unique peers. It has been estimated that the site tracks over 50 percent of all BitTorrent users that are on at any point.
In 2006 the site tracked 3 million peers which moved up to 6 million peers by November 2007. In April of this year, TPB admin and founder Brokep noted that they had hit 12 million peers. The growth has been exponential and does not seem to be slowing down anytime soon.
Admin Peter Sunde added that there was previously limits on how many peers the site could track but those have been lifted thanks to new changes. “I wish we had lots and lots of money so we could just buy like 10 servers and another gigabit,” he jokingly added.
Just earlier this month the site hit 20 million peers and has been exploding ever since.
