Thanks to a picture posted on Flickr (originally in Korean here), it appears that 3D gaming is headed to the Xbox 360 sometime in the near future, with Microsoft and LG entering into a “strategic” partnership.
The companies have signed a Memorandum of Understanding for Marketing (MOU) and will jointly market the upcoming product.
Buyers of the LED 3D HDTV models 55LX9500 and 47LX9500 will get a couple of Xbox 360 3D games, although it is unclear what those games may be.
Says Microsoft America of the new partnership: “3D games are available today on Xbox 360 and will continue to evolve. Today, you can buy a 3DTV and wear glasses to play games like Avatar and “Batman: Arkham Asylum.” The promotional partnership with LG announced in South Korea today is specific to the South Korean market, but is further evidence that as 3D adoption grows, Xbox 360 will support 3D games and entertainment.”
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South Korean consumer electronics giant Samsung Electronics is aiming to be the first TV-maker to offer a full HD 1080p LED-backlit 3D television in Europe. It will begin shipments of its 3D-capable units to Europe next month along with expansions of its 8 and 7-series LEDs and 6-series LCDs.
For plasma proponents, Samsung is aiming to ship 3D plasma televisions to Europe in “late Spring”. The company will also release its new BD-C6900, a 3D Blu-ray player, and will offer 9-series LEDs and the HT-C6930W home theater rig in Spring.
3D models come with “wireless-ready” capabilities and sport a built-in Ethernet connection to access the company’s Internet@TV online applications store. Among the media downloads being offered from the service is software from the History Channel, Cartoon Network, Google’s Picasa and BBC’s iPlayer.
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Sony Executive Deputy President Hiroshi Yoshioka has predicated by the year ending March 2013, between a third and half of all Sony Corp. television sets sold will include 3D features. Yoshioka also acknowledged that a key issue contributing to the company’s losses in the TV business is its reliance on a third party for panels. Sony buys panels from South Korean giant Samsung Electronics Co., which use LED-lacklight technology.
He said that the joint venture with Samsung has produced difficulties as well as having many positive effects too on Sony’s products. “They were a competitor,” he said, without giving any details on when Sony might be planning on producing its own displays of this type. While LED-backlit TVs have proven to be a success for Samsung, Sony may try to fight back by focusing on producing larger organic light-emitting diode (OLED) televisions.
OLED’s produce light on the display’s surface and therefore lack the need for any illumination from behind. The company already produces 11-inch OLED TVs, but Yoshioka admitted Sony engineers are experiencing hurdles while trying to produce larger panels. Until Sony can offer a full sized OLED television, the company will look for opportunities with 3D.
It has been specifically pointing out the potential benefits of 3D with gaming, linking the technology to its PlayStation platform.
