PlayStation Home Director Peter Edward has made comments this week that the application has hit a “tipping point” of momentum recently, hitting 6.5 million downloads.
“We do have a profit and loss on Home, and obviously revenue is an important part of it, just like with anything else. But our belief is that if you make the community happy, and get good content on to the platform - if you get a platform that people want to keep coming back to - then the monetisation aspect of it will almost take care of itself,” says Edwards.
“It’s certainly not something that should be the driving force - not something that’s the driving priority at this stage of development.”
“That’s not to say that we don’t want to monetise the platform and that we don’t have plans to do so,” Edward continued. “But it’s definitely a kind of consequence of getting all the other factors right, rather than being a driving force. We’re not in it to make a quick buck from Home, and then move onto the next thing - Home is a strategic platform for PlayStation, and as such we’re developing it.”
Edwards also noted that profitability “is not the driving force” behind PS Home, but instead, user interaction.
“We went to open beta in December and since then we’ve had something like 6.5 million downloads. We’ve got a very healthy active user base, and we’re finding as well that people aren’t just churning, they’re returning - which is obviously key for something like this,” he continued.
Result for: stage of development
Sling Media has shown off proof that they have created a software application that will allow iPhone and iPod Touch users to access their Slingbox machines via the media devices.
The company says the software is still in pre-Alpha stage of development but eventually Slingbox users will be able to access their satellite and Freeview channels from the media devices using a Wi-Fi connection at home.
Sling Media hopes to have a fully working app available by the end of 2008 and it could be sold through the new iPhone Apps store that is set to launch later this month.
One issue with that however, is that Sling is currently not an approved Apple developer. That could change in the future though.