NBC Sports has announced it will be moving all its HD video-streaming feeds to the latest build of Microsoft’s Silverlight, including the upcoming 2010 Winter Olympics.
The broadcaster will use Silverlight 3 across all its HD sports broadcasts, and committed to Microsoft after testing “many different technologies”, says Perkins Miller, senior vice president of Digital Media at NBC Sports, via VB.
NBC Sports used Silverlight for the stunning HD feeds of the Summer Olympics in China last year, and this year used Silverlight to stream over 35 hours of Wimbeldon tennis coverage.
Result for: summer olympics
Expected to be the largest anti-piracy campaign ever, the MPA and other anti-piracy groups have vowed to make London a “a fake-free zone” by the beginning of the 2012 Summer Olympics.
The clearly impossible goal to completely eradicate DVD piracy was initiated by Intellectual Property Minister David Lammy.
The groups involved are The Motion Picture Association, U.K. Film Council, UK Intellectual Property Office, Federation Against Copyright Theft, London Councils, Trading Standards and the Police.
Lammy added, “Legislation alone will not combat counterfeiting and piracy. Good law is great but enforced law is better.” He noted that the campaign should send a strong message to citizens that piracy is a huge problem and will be tackled.
