Trying new marketing, Paramount and Papa John’s have started a new promotion that will have the pizza chain selling pizzas in Transformers-themed boxes as well as giving some customers $3 USD coupons off the upcoming release of the Revenge of the Fallen Blu-ray or DVD.
Buyers of the “Mega XL Pizza” through November 1st will receive the coupon.
“As the temperatures cool down, there’s nothing better than a night at home with dinner and a movie, which is why Papa John’s is making it easier for our customers to purchase the hottest DVD on the shelves,” added Jim Ensign, Papa John’s VP of marketing/communications, via VB. “Our Mega XL Pizza will feed the whole family, while the coupon to purchase Transformers: Revenge of the Fallen ensures a great evening of entertainment.”
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Fox will begin experimenting using Twitter to spice up their re-runs, beginning with the shows Fringe and Glee.
The episodes will add Twitter commentary along the bottom of the screen, most from the cast and the producers, but some moderated Tweets from regular fans as well.
The Tweets will come from the FRINGEonFOX and GLEEonFOX Twitter accounts, and cast members and producers will be tweeting live, as the episodes air.
The move marks the first time a major TV network will use Twitter during a prime time broadcast.
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NBC Sports has announced it will be moving all its HD video-streaming feeds to the latest build of Microsoft’s Silverlight, including the upcoming 2010 Winter Olympics.
The broadcaster will use Silverlight 3 across all its HD sports broadcasts, and committed to Microsoft after testing “many different technologies”, says Perkins Miller, senior vice president of Digital Media at NBC Sports, via VB.
NBC Sports used Silverlight for the stunning HD feeds of the Summer Olympics in China last year, and this year used Silverlight to stream over 35 hours of Wimbeldon tennis coverage.
