Claiming a first, Universal has announced a mobile commerce campaign partnership with Adgregate Markets, meaning consumers can buy the Blu-ray or DVD of the blockbuster Inglourious Basterds via their mobile phones.
Using Adgregate’s “ShopAds, consumers can view ads of the film, pre-order the film, or shop for the best price online.
“This innovative partnership with Adgregate Markets fits perfectly with Universal’s strategy of providing home entertainment consumers maximum flexibility and convenience when it comes to purchasing and viewing their favorite films,” says Universal Studios Home Entertainment president Craig Kornblau.
Result for: universal studios
Universal has announced the launch of the new Blu-ray “Flipper” discs, releases that feature the Blu-ray on one side, and a DVD release on the flip side.
The first films to be made into “flipper” discs are the Bourne Trilogy, which will be released on January 19th, individually. Each of the films will be “flippers,” and will include the feature film and bonus features.
“Universal’s flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players,”adds Craig Kornblau, President of Universal Studios Home Entertainment.“The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do.”
In the press release, Universal uses terms such as “industry-changing,” but I do recall purchasing HD DVD “flippers” in 2007, including Universal films. Why did it take so long for Blu?
Result for: universal studios
Redbox has launched a new site today, SaveLowCostDVDs.com, in an effort to make public the current lawsuits the company has against Universal Studios Home Entertainment, 20th Century Fox Home Entertainment, and Warner Home Video.
The site shows off all related news stories to the suits, and also shows videos of Redbox president Mitch Lowe.
Redbox currently has 18,000 kiosks, and rents movies out for $1 USD per night. Studios like Universal, Fox, and Warner have pulled their new releases from the kiosks until one month after release date.
