AT&T has announced it will join the upcoming music video service Vevo, joining YouTube, Universal Music Group, and Sony Music Entertainment.
There were little other details added but Vevo says the telecommunications company will “support Vevo across a variety of connected platforms.”
Adds AT&T VP of media services Chris Schembri: “Music and entertainment are two of the broadest-reaching and influential ‘passion points’ for consumers, and aligning our brand with a new property like Vevo gives us a chance to reach them in fresh, meaningful ways.”
Vevo was launched in April and will be available through Vevo.com and the Vevo YouTube channel, likely in December.
The service is free and all videos will be ad-supported. Universal, Sony, YouTube and Abu Dhabi Media company will share the revenue from the service.
“AT&T’s decision to join Vevo at such an early stage (before we’ve even launched!) is a strong affirmation of our vision,” added Vevo.
Result for: upcoming music
Mixtape sites where you can share your music playlists are closing on extinction. RIAA drove Muxtape off in September and now the pressure from the lobbyists has made another mashup, Mixwit, to call it a day.
Mixwit was never sued by RIAA but it was just a matter of time. The service took the songs from the MP3 search engine Seeqpod, which would’ve led them into trouble with RIAA eventually.
Mixwit founder Michael Christoff was interviewed by TechCrunch, “we thought about continuing with mixwit as a company, but we could never get assurance that the future of mixwit would not be hurt by the perceived liabilities of its past so we decided it was time to to shut things down.”
There are a few mixtape sites still keep on rockin’, for example Mixaloo and Mixtube. Let us also hope that the upcoming music startups that consumers so much love won’t be haunted by the industry.