According to the NPD Group, year-over-years sales for the US videogame market fell 6 percent to $1.18 billion USD for January 2008.
Software sales for the month increased 11 percent however, to $610.6 million USD, but NPD’s Anita Frazier attributed that increase mainly to higher prices, such as the expensive “Guitar Hero” and “Rock Band” bundles that both sold very well.
Hardware sales were down a hefty 25 percent to $377.8 million USD with the Nintendo Wii leading the Pack again with sales of 274,000 units. Notably though, the Sony PlayStation 3 took second place with 269,000 units sold, placing it just ahead of the
Hardware sales were down 25 per cent to USD 377.8 million, with the Wii once again leading the pack with sales of the PS2 (264,000) and the Microsoft Xbox 360 (230,000).
“Based on this month’s results, software sales are off to a fantastic start,” said Frazier. “Accessories are also very hot, so the industry looks to be pretty healthy out the gate.”
Result for: videogame market
Sony Computer Entertainment president Kaz Hirai has restated that hopeful gamers will not see a PlayStation 3 price cut this year and that the console is a “very good value proposition”.
“The answer is yes, if you’re asking, ‘Are these the prices we’re going with this Christmas?’” Hirai added. “When you really compare apples to apples, then I think we have a very good value proposition.”
Sony’s decision to not cut the price of their console for the holiday season could put them under pressure from Microsoft which has recently cut the price across the board for their rival Xbox 360 console. The current global economic downturn could also put added pressure on Sony.
Hirai believes the videogame market will do just fine even with the economic downturn. “As long as we can generate excitement, then we will be less affected than other industries,” he said but also added, “we’re getting to the point where price becomes more important”.
Without dropping the price however, Sony has added more value to its PS3 line by selling an 80GB model with a free game for the same price as the currently priced 40GB model.
