Google has launched Google Reader Play, a “new way to browse interesting stuff on the web that’s easy to use and personalized to the things you like.”
Making it different than Google Reader is the fact that Reader Play does not require any set-up, it uses the users feeds.
Try the experimental project here: http://www.google.com/reader/play/
Press release:
In Google Reader Play, items are presented one at a time, and each item is big and full-screen. After you’ve read an item, just click the next arrow to move to the next one, or click any item on the filmstrip below to fast-forward. Of course, you can click the title or image of any item to go to the original version. And since so much of the good stuff online is visual, we automatically enlarge images and auto-play videos full-screen.
Reader Play adapts to your tastes — as you browse, you can let us know which stuff you enjoy by clicking the “like” button, and we’ll use that info to show you more items we think you’ll like. If you want, you can also choose categories, and we’ll personalize your stream to only show you stuff from those categories. And you don’t even need a Google account to use Reader Play. Of course, if you want to star, like, or share items, we’ll ask you to sign in to your Google account. Since Reader and Reader Play share the same infrastructure, any actions you take in one will be reflected in the other.
You might be wondering where we find all the awesome stuff in Reader Play. It uses the same technology as the Recommended Items feed in Reader to identify and aggregate the most interesting items on the web. If you sign in, Reader Play will also be personalized with items that people you’re following have shared in Google Reader, and items similar to ones you’ve previously liked, starred, or shared.
[More]>>
Result for: Videos
According to a new blog post, YouTube’s mobile site will now come with ad campaigns, giving advertisers a chance to offer up ads to target audiences easier.
Google says the mobile site saw traffic grow by 160 percent in 2009, with tens of millions of videos being streamed everyday on their mobile phones.
Says the post: “Today, we’re launching ads on the home, search, and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters.”
The company points to early adopter campaigns by Sony and Kia, in which both companies were pleased with the audience they reached.
Result for: Videos
Just one day after Apple unveiled their first iPad commercial during the Academy Awards, HP is fighting back, releasing a few videos that show off the powerful features of the upcoming Slate tablet.
The Windows 7-based tablet was first shown off at the CES event earlier this year, and should be Apple’s biggest rival when it is released.
“With this Slate product, you’re getting a full Web browsing experience in the palm of your hand,” says Phil McKinney, vice president and CTO for HP’s personal systems group (PSG). “No watered-down Internet, no sacrifices.”
The Slate runs Flash no problem, unlike the iPad, which is looking like it will never have Flash support.
