According to a new blog post, YouTube’s mobile site will now come with ad campaigns, giving advertisers a chance to offer up ads to target audiences easier.
Google says the mobile site saw traffic grow by 160 percent in 2009, with tens of millions of videos being streamed everyday on their mobile phones.
Says the post: “Today, we’re launching ads on the home, search, and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters.”
The company points to early adopter campaigns by Sony and Kia, in which both companies were pleased with the audience they reached.
Result for: YouTube
AppleInsider is reporting that Apple is in the midst of updating Safari, QuickTime and Pro apps, each with significant updates.
Reads the full post:
Safari 4.0.5
People familiar with the seedings say one of the primary focuses of Safari 4.0.5 is to fix a regression in the browser’s JavaScript engine that manifested with the release of Safari 4.0.4. The maintenance release will also reportedly see certain code blocks, like Move Code, transitioned from the Safari codebase to that of Webkit in order to improve cross platform support.
A short list of other enhancements planned for the Safari 4.0.5 include improved HTML5 Video Playback, quicker loading of the Top Sites panels, faster JavaScript performance, better performance loading YouTube, and an overall reduced memory footprint.
Additionally, the release should also sport a much improved Plug-in manager aimed at reducing the number of crashes caused by plug-ins, including Adobe Flash plug-in, people familiar with the current betas say. These advances will reportedly also improve load times for plug-ins.
Safari 4.0.5 is currently undergoing tests in four distinct distributions: a build for Windows, one for Mac OS X 10.4 Tiger, one for Mac OS X 10.5 Leopard, and another for Mac OS X 10.6 Snow Leopard. Each are members of the 405Axx build train and weigh between 26 and 38 megabytes.
QuickTime 7.66
Meanwhile, Apple is also evaluating a maintenance, security and performance release for QuickTime 7 labeled QuickTime 7.66. It’s expected to be one of the final updates to QuickTime 7 and is currently undergoing evaluation for Mac OS X Leopard and Windows. The current build is said to be build 23.
[More]>>
Result for: YouTube
Earlier this week we reported on the “funeral” of Internet Explorer 6, hosted by Aten Design Group, a design firm in Colorado.
The service had a coffin with a dummy inside with an IE6 logo for its head. Anyone who attended was welcome to eulogize the browser with memories, good or bad.
Google plans to pull all IE6 support from its Google family of sites, including Docs and Gmail starting next week, and YouTube fans will start to get hit with nagware popups when trying to access the site from IE6.
